Website copywriting

Is your website copy outdated and in desperate need of a revamp?

Is this you?

Do you need to take website copywriting off your list so you can get on with running your business?

You want to ensure your website captures the essence of what you do and why you do it best

You need help finding the right words to describe your skills, experience, and what your business offers

You need help choosing the best keywords for your site

You need help structuring and organising your website so it’s easy to read and understand

You don’t have the time to do it yourself, and aren’t sure how to even get started. 

What’s included in my website copywriting service


I research the right keywords to optimise your pages so they help drive the right people and traffic to your website.

Information architecture

Get clear on the structure of your site and helping users to navigate it much more easily. A site map and wireframes (optional) are included as part of the service.

Competitor research

I research and analyse 2-3 of your competitors to create your USP and point of differentiation.

Tone of voice development

Together we can develop tone of voice guidelines for your brand so your business speaks in one voice across the web and socials.

SEO audits

I can work with your web developer to ensure your website follows sound SEO practices and ticks off the boxes for a fast and responsive website.

Social listening and review mining

I dig out the gold nuggets that clients have written or said about your business in social media, testimonials and customer interviews to create copy that speaks directly to your clients.

I engaged Rashida to provide copywriting services for my company UrbanYou, and I was always thrilled with the outcome of her work. She was easy to deal with, punctual and responsive – plus she nailed the brief every time. We tried other copywriters from time to time, but always regretted it since their work always required significant re-writes – whereas Rashida always got it right, first time! I would highly recommend Rashida for any copywriting projects.

Noga Edelstein, Founder & Investor

Rashida is very professional, supportive and a pleasure to work with. She understood my business, the industry and made my website copy beyond what I expected. I will certainly use her services again. Thank you so much!

Catarina Sartor, Yoga & Ayurveda by Catarina Sartor

I highly recommend Rashida as a copywriter. I have been working with her for over 2 years now and every piece of writing we have received from her has met our brief. She is lovely to work with and always takes the time to understand what we are trying to achieve. She thoroughly does her research and provides great pieces of work in return.

Christine Chua, Content and Communications Specialist

Attract the right clients, drive traffic and convert your audience with on-target website copy