Does the thought of writing about yourself make you feel hot & sweaty?


About pages are the second most read pages on a website

Does that mean they’re easy to write? Oh no!

Many business owners find it excruciating to write about themselves. So they fall back to using generic terms like, ‘I’m an innovative business owner or our business aims to move into the 21st century through innovation.

Or Anita from Accounts is tasked with cobbling some copy together for the company’s About page.

Result? You end up sounding like nobody and your or your brand’s special sparkle stays undiscovered.

Gathering dust under all those tired phrases and boring clichés that make your customers’ eyes glaze over and fingers click away as they go off to find a business they can connect with.

Let’s put a stop to it right now!

What I offer


About pages

Why have a boring About page on your website when it can sound so much better with the right words?

Professional Bios

Is your bio falling seriously short of what an awesome human being you really are? Get a professional bio that makes you shine!


LinkedIn profile

Ok yes, we never thought LinkedIn would become one of the cool kids. Does your LinkedIn profile need a revamp and a refresh?

Use your brand’s About page to connect, increase trust and likeability with your visitor

I recently engaged Rashida to write product descriptions and a brand story for my new website. I chose Rashida because she has experience in the cosmetics industry and is very proactive in supporting my business. Rashida kept my company’s best interests at heart, was willing to understand and analyse our business and target audiences. She can creatively tell stories that showcase our brand value and help in engaging our target audiences. I will definitely recommend her.

Ruby Tsang, Acacia Aromatherapy

Terms and conditions

  1. There’s only a set number of packages available each month
  2. Additional hours charged at a fixed rate
  3. Contact me directly rashida@rashidatayabali.com.au for a custom quote
  4. Packages need to be bought and paid for upfront. A discovery call will be booked once payment has been received.
  5. Prices are inclusive of GST