Hello! My name is Rashida Tayabali a copywriter living in Sydney, Australia.

I write different types of content for corporate and small businesses. Below is a list of copywriting services I offer:

Blogs for business

I have blogged (including ghostwriting) for a number of businesses; from wellness companies, to video production to antenatal class providers.

I can brainstorm blog topics for your business and have content supplied at a schedule you set. The goal is for your website to provide value to your visitors, get found by Google and your dream clients with some well chosen keywords.

Check out my copywriting blog.

Feature articles 

You’ll notice in my logo that I call myself a storyteller and that’s one of the skills I bring to your business content. Who doesn’t like to read a story?

I have honed my skills as a feature writer both online writing a number of feature articles which have been liked and shared by over 5000 people on social media and in print.

So if you want to improve customer engagement in your business, try doing it through stories and case studies.

Q & A style interviews

The writer in me has a nose for a good story and I won’t rest until I find it in your business too!

If you are looking to write some thought leadership pieces, or profile key people in your organisation, I can make them sound interesting and worth reading about.

I bring the human touch to Q & A style interviews.

Brochure writing

From lengthy, company brochures to short flyers, brochures are an important part of your marketing collateral and should be treated as such.

But they also need to provide all the right information at a pace the customer can read and understand.

Get your brochure to prime position in front of your customers, rather than something they chuck into the bin.

Website copywriter

Your website is your shopfront and many businesses tend to ignore it.

Result: low rankings in Google or customers leaving from the home page because they don’t understand what you do.

I remove all confusion by being succinct in writing your website copy and providing a clear benefit as to why they should do business with you.

Case studies

Case studies are a fantastic marketing tool and inspire confidence in potential customers.

I drill down to what really matters, what results were achieved and how your business is an integral part of that process.

I break down technical terms into simple, easy to understand language that even your Year 5 kid understands.

Corporate writer

If you’re looking for an editor and/or writer to create your in-house magazine, I can produce compelling content that your audience will hang on to and refer.

With a big picture vision that syncs with your communication objectives, I bring my feature writing and interviewing skills to your publication.

Rebranding

Mission statements, value statements, positioning statements, taglines are all part of the copywriting service I provide.

If you’re going through a re-branding exercise and need the right messages in place, I use my extensive marketing experience to help you achieve concise copy.

If you don’t see your project listed here and would like to chat more, please email rashida@rashidatayabali.com.au or call +61 403 650 990.

If you have any questions, please visit my FAQs page.