Is your content letting you down (badly)?

As a business, you need quality content to communicate with customers. Content that stirs their emotions, builds trust and makes them brand loyal.

What does quality content mean? It’s content which shows your customers’ pain points, why they buy from you and keeps them entertained, educated or informed.

But finding the time to create content while running a department or business is challenging.

Do you need regular, high-quality marketing content or simply a professional writer to outsource your content creation to?

Copywriting and content creation services for visionary businesses.

Hello! My name is Rashida Tayabali, a freelance copywriter and content creator in Sydney. I create professional, brand-relevant blogs, newsletters, website copy, interview style pieces, feature articles and other content types using storytelling techniques.

I also offer proofreading and editing services for clients looking for succinct, well-crafted reports and presentations.

If you’re looking for a professional, experienced and reliable writer who can provide on-demand support to your in-house communications or marketing team, offer an exceptional SEO copywriting service and deliver on deadlines, please get in touch via my CONTACT page.

Get to know more ABOUT what makes me different, the copywriting SERVICES I offer and HOW I WORK with you to create smart content.

What can I do for you?

Brand storytelling

Not getting much traction with content? Use storytelling to engage, convince and connect with your stakeholders.

Blog Copywriting

Blogs that are knowledgeable and fun to read plus SEO friendly too!

SEO Copywriting

Confused about what SEO can do for your website and content? I provide content that’s search engine friendly.

Website Copywriting

Website feeling a little flat? Get brand new, sparkly content that wows your customers

Feature Articles

Stories brought to life through colourful quotes, interesting angles and relevant statistics.

Small Business Copywriting

Clever copy that connects with and convinces customers to buy from you.

I’ve worked with

Need a copywriter to turn your brief into engaging content?

Let’s make copywriting and SEO work for you.

Brand storytelling skills

I hired Rashida for TransferWise’s Faces of Australia campaign because of her expertise in uncovering successful migrant stories in Australia. I found working with Rashida to be easy and effortless. I would recommend her for brand storytelling skills, professionalism and commitment to giving a voice to those who don’t.

Anhar Khanbhai

PR Manager, TransferWise

A job really well done!

We would like to extend a big “Thank You” for the blogs that you created for us to get our site up and running. During content review we did have a few people express that they loved the content as well. You did a great job with committing to our internal timelines as well. A job really well done!

Josephine Daly

Senior Communications Manager, Amway Australia & New Zealand

Effective copywriting and SEO skills

I engaged Rashida to do SEO and rewrite some web pages for my business. I hired her because I don’t have much knowledge about SEO but wanted to increase sales via Google. Within 2 weeks of hiring Rashida, data started showing up for the very first time on my website analytics dashboard. Within 3 weeks I made my very first sale from someone who found me through Google search and my website showed up on pages 1 and 2 for keywords. Rashida also rewrote content on my website, optimised my blogs and page descriptions. I wouldn’t hesitate to recommend her copywriting and SEO skills to others.

Fatema Khanbhai

Owner, The Chai Room

My latest blog posts

4 copywriting tips I often share with beginners

No one ever talks about how they dealt with their very first copywriting project. Fortunately, I'm here to share my copywriting tips with you. It finally happened one morning and you got an email asking for a price on writing website copy, after spending weeks or...

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Why I like being a small fish in a big copywriting pond

When I started freelance copywriting, I took it one day at a time because I had a newborn to look after. I enjoyed every client and feature article I wrote, took my time and learnt as much as I could. Sometimes I had multiple deadlines and after a sleep deprived night...

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7 writing podcasts to boost your creativity

Podcasts are (IMO) the best thing since sliced bread. Before podcasts came along, I would have said it was red velvet cupcakes. But not anymore. I've picked up so many useful tips and information while listening to podcasts and so if you're looking for some...

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