Get high-quality marketing content even if you lack the time, energy or expertise.

As a business, you need quality content constantly to communicate with customers. But finding the time to create regular content while running your department or business is often left on the too-hard list.

My name is Rashida Tayabali, a freelance copywriter in Sydney and I create brand-specific communications for your business. I give you content that stirs customers’ emotions, builds trust and makes them loyal to your brand using storytelling.

I can make your business shine and help attract your dream customers with carefully chosen words.

My specialties include writing content for corporate communications, health and wellness brands, small business, big brands and magazine style-features along with content strategy and content marketing.

Are you ready to hire a copywriter for your business? CONTACT ME FOR A NO-OBLIGATION CHAT.

The right words can be powerful for your business.

What can I do for you?

Brand storytelling

Not getting much traction with content? Use storytelling to engage, convince and connect with your stakeholders.

Blog Copywriting

Blogs that are knowledgeable and fun to read plus SEO friendly too!

SEO Copywriting

Confused about what SEO can do for your website and content? I provide content that’s search engine friendly.

Website Copywriting

Website feeling a little flat? Get brand new, sparkly content that wows your customers

Feature Articles

Stories brought to life through colourful quotes, interesting angles and relevant statistics.

Small Business Copywriting

Clever copy that connects with and convinces customers to buy from you.

I’ve worked with

Need a copywriter to turn your brief into engaging content?

Let’s make copywriting and SEO work for you.

Brand storytelling skills

I hired Rashida for TransferWise’s Faces of Australia campaign because of her expertise in uncovering successful migrant stories in Australia. I found working with Rashida to be easy and effortless. I would recommend her for brand storytelling skills, professionalism and commitment to giving a voice to those who don’t.

Anhar Khanbhai

PR Manager, TransferWise

A job really well done!

We would like to extend a big “Thank You” for the blogs that you created for us to get our site up and running. During content review we did have a few people express that they loved the content as well. You did a great job with committing to our internal timelines as well. A job really well done!

Josephine Daly

Senior Communications Manager, Amway Australia & New Zealand

Effective copywriting and SEO skills

I engaged Rashida to do SEO and rewrite some web pages for my business. I hired her because I don’t have much knowledge about SEO but wanted to increase sales via Google. Within 2 weeks of hiring Rashida, data started showing up for the very first time on my website analytics dashboard. Within 3 weeks I made my very first sale from someone who found me through Google search and my website showed up on pages 1 and 2 for keywords. Rashida also rewrote content on my website, optimised my blogs and page descriptions. I wouldn’t hesitate to recommend her copywriting and SEO skills to others.

Fatema Khanbhai

Owner, The Chai Room

My latest blog posts

How this Bollywood movie suffered from bad editing

Do you love or hate editing? Good editing can leave your audience moved to tears, bad editing makes them feel disgruntled or dissatisfied. Historical movies  I love historical movies. Whether they come from Hollywood or Bollywood, I'm a sucker for well written and...

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How I brainstormed 60 blog ideas in 30 minutes

Let me start by saying brainstorming blog ideas is the easy part. The harder part is writing the actual post and then clicking the "publish" button. In December 2017, I set myself a goal of writing 52 blogs (one for each week) for my website the following year. I...

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