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My work

This page has a selection of different content pieces for clients.

Featured Project

EQ Academy:
SEO copywriting

The client was transforming her business from a solopreneur to a company providing EQ training and coaching services to corporates, schools, teachers and leaders, promote her keynote speaking and EQ resources.

I wrote content for Home, About, 6 x service pages. I helped clarify the number of core services (training, coaching, keynote speaking) and positioned her as an expert in her industry, including creating a compelling headline for her lead generation download. Each service page included one focus keyword and a number of longer tail keywords her audience was searching for.

The client also hired me to write the video script for the introductory video on the site.

 

website copywriting for EQ coach

Featured Project

Oppidan Luxury Home Builders:
SEO copywriting

The client was updating their website and undergoing a brand refresh.

They wanted SEO copywriting to help showcase their services, their point of differentiation and the depth of the service they provided their clients. They also wanted to reassure new clients that their home build and investment was in safe hands.

I took a more personal approach and tone with the copy, addressing the customer’s fears on every page and following it up with information about the builder’s expertise, level of service and testimonials.

I suggested including a page dedicated only to their process so new clients know what to expect. Copy was purposely written in a conversational tone to appeal to their audience.

 

oppidan homes

“I engaged Rashida to provide copywriting services for my company UrbanYou, and I was always thrilled with the outcome of her work. She was easy to deal with, punctual and responsive – plus she nailed the brief every time. We tried other copywriters from time to time, but always regretted it since their work always required significant re-writes – whereas Rashida always got it right, first time! I would highly recommend Rashida for any copywriting projects.”

Feature Writing - Abundance

Sunday Life, SMH

Why an abundance mindset is key to getting what you want

A feature article for Sunday Life on how an abundant mindset can help you live the life of your dreams.

copywriter rates

Press release

Money Coaching Academy

Client needed a press release announcing details of their new business. I brainstormed some unique angles and supported it with statistics in a format that would appeal to journalists.

harry potter birthday party

Product/service descriptions

WonderLab Art Studio

The client needed party descriptions that would appeal to parents wanting to book a birthday party for their child. I’m a huge Harry Potter fan and thrilled that the client hired me to write descriptions for her business. I went all out on the Potter-y language!

She also hired me to update the home page blurb and create more product descriptions for her business.

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