Did you know it’s easier to write a blog post that tackles a specific subject than one that talks about everything? In my last blog post, I shared how I brainstormed 60 blog ideas in 30 minutes.
My first strategy was choosing 4 areas I wanted to focus on; feature writing, copywriting, productivity and running a business. In short, I got specific.
[bctt tweet=”Get specific. Stay away from generic blog posts that are bland as old porridge.” username=”rashidatayabali”]
If you’ve been reading my blogs, you know that I write a mix of feature articles and content for businesses. Recently, I’ve realised how much the structure of a feature article overlaps with a blog post.
A good feature article and an interesting blog post:
- talk about a specific angle as opposed to talking about everything
- cover real life examples to explain points
- feature interesting people as experts
- support arguments with statistics and research like Neil Patel does
- keep readers hooked beyond the headline
So how do you take a generic blog post idea and turn it into something people read, share or comment on?
- Pick one topic and brainstorm different ways you could write it. For example, instead of writing a listicle based on 10 different marketing tools, pick one and write about it in-depth.
- Research the topic to see what others have written about it. Could you add new information to it? Add a time factor to it to give people a quick fix e.g. Turn your life around in 10 minutes.
- Look for an angle that other bloggers haven’t mentioned. For example, there are thousands of productivity articles out on the web, could you share a personal story about one that works well for you or an app that’s made you more efficient?
- Feature an expert in a particular field and relate it to your business. For example, say you found a new start-up which became successful quickly. Could you interview the CEO to get insights on lessons learnt and apply that to small business owners who might be stuck where they are?
- Predicting trends is a good one as I found out recently. Following this one blog post, I had over 1,000+ people visit my website from social media, received over 20 LinkedIn connection requests, comments and shares. To date, just on LinkedIn, I generated over 200 views of my post with people not in my network reading and commenting. This has been my best performing post so far.
- Attended a networking event and enjoyed it? Write about it including key learnings. Many people hate networking events so reading something positive can be great for them and your website.
- News and current affairs are a valuable source of blog post ideas. I saw an ad on TV that I loved and so I blogged about storytelling and capturing your audience’s attention.
Next time, you feel stuck writing generic posts, get specific. If you have to blog for a living, you might as well enjoy it!
Need a blog copywriter? I offer blog writing packages for businesses. Email me firstname.lastname@example.org or visit www.rashidatayabali.com.au for more information.
Photo by Andrew Neel on Unsplash