Blog
How to create a Unique Selling Point (USP) that rocks
In my years of copywriting, I've helped many clients create a Unique Selling Proposition (USP) from scratch. This is one of the most difficult things to get right because it goes to the heart of what the business is all about. Most times business owners have no idea...
2018 in Review: Questions I reflected on
It's time for a Year in Review post again. I can hardly believe I'm here again, it doesn't seem that long ago that I wrote about my goals for 2018. For this post, I have used questions to reflect on the year that was. These questions are inspired by my Passion...
My daughter eating an orange inspired this writing post
Not a clickbait headline. This actually happened to me this morning. It was 10.30am which meant time for fruit for my 15 month old and me (by default). It's like feeding a baby oranges I cut up bits of orange and fed it to her (when I say fed, I mean she was snatching...
Listen up small businesses: 11 ways copywriting can jazz up your business
Small business copywriting: 11 ways copywriting can improve your business (or what a copywriter does and how they can help). Are you a small business owner? Check! Struggling with a blank page when it comes to writing? Unsure what content is actually working? Check!...
CopyCon: Lessons for copywriters who missed out
Australia's first copywriting conference or #copycon18 This hashtag promised all manners of things before the event. After attending my first conference for copywriters organised by Australia's favourite copywriter, I'm thrilled to say the event delivered what it...
Freelancing while on holiday
Photos often show a working holiday as being idyllic, laptop on a sun lounger, floppy hats and a cool drink on the side as you work on your latest project. While I would looove to work like that, my experiences of freelancing during a holiday is nowhere near this...
How I helped a small business increase sales using SEO
Using SEO in your small business In the last month, I've come across 3 small business clients who have no idea what SEO is and how it affects their business and website. I've had to explain to them how it works and why it needs to go hand-in-hand with copywriting. A...
How this Bollywood movie suffered from bad editing
Do you love or hate editing? Good editing can leave your audience moved to tears, bad editing makes them feel disgruntled or dissatisfied. Historical movies I love historical movies. Whether they come from Hollywood or Bollywood, I'm a sucker for well written and...
Get specific: 5 ways to turn a generic blog post into a work of art
Did you know it's easier to write a blog post that tackles a specific subject than one that talks about everything? In my last blog post, I shared how I brainstormed 60 blog ideas in 30 minutes. My first strategy was choosing 4 areas I wanted to focus on; feature...