Blog
A beauty product with a social conscience
Migrants are doing wonderful things in Australia. This series of posts is my attempt at showcasing their contributions to the country. I hope you enjoy reading their stories! This article was first published on The Newcomer magazine in 2017. I have reposted it here...
How well do you know your customer?
Who is your customer? It's a standard question I ask during my briefing process. The answer varies. My favourite remains and this is a huge red flag: Everyone between the ages of 18-65! It's guaranteed that I'll say no to writing the copy. In my ten years as a...
How I improved the quality of my life and work
Why new hacks don't always work I'm the first to raise my hand and say that I love reading about hacks. Whether it's for home, or my writing or business, anything that makes me smarter, work less hard and get more done gets a big tick from me. But I don't implement...
Why isn’t my website converting?
Why am I losing money on a new website? Business owners spend time, effort and money creating a website. But when it doesn't perform as expected, and the web agency has exited stage left, where do you start pinpointing the problem? As a website copywriter, I've come...
CASE STUDY: Website copy and rebranding for EQ coach
Every so often, I share case studies of the clients I've worked with to give you an idea of the type of work that I do. These mini-blogs / case studies show: the client's brief my processes work that was delivered and client outcomes. Client business: Emotional...
How an UBER driver taught me an important lesson about customer relationships
A few months ago, in the middle of the pandemic, my car needed servicing. I had to take it to a different garage, as my regular service provider was closed. I decided to work out of a library as I had a few client projects to complete. Unfortunately, my nearest...
Benefits of hiring a copywriter for your brand
Check out my first post where I answer the million-dollar Q: What does a copywriter do? You may think I'm in favour of you hiring a copywriter straight away. The answer is no. Just like you don't need that 7th pair of yoga tights that's on sale, you might not need a...
What does a copywriter do?
This post is #1 in a series of short posts written to answer common questions I've been asked over the years about what a copywriter does. I've found that: most people are confused about what a copywriter does people don't know that a copywriter actually exists to...
![Need a new website for your business? [What to do BEFORE hiring a web developer]](https://www.rashidatayabali.com.au/wp-content/uploads/2020/06/build-a-new-website-400x250.jpg)
Need a new website for your business? [What to do BEFORE hiring a web developer]
What you need to know before building a new website for your business I'm qualified to speak on this topic because in my eight years of being a copywriter, I've built or had a web developer build not one, not two but six different websites. And I've gone through three...