Blog
How well do you know your customer?
Who is your customer? It's a standard question I ask during my briefing process. The answer varies. My favourite remains and this is a huge red flag: Everyone between the ages of 18-65! It's guaranteed that I'll say no to writing the copy. In my ten years as a...
How I improved the quality of my life and work
Why new hacks don't always work I'm the first to raise my hand and say that I love reading about hacks. Whether it's for home, or my writing or business, anything that makes me smarter, work less hard and get more done gets a big tick from me. But I don't implement...
Why isn’t my website converting?
Why am I losing money on a new website? Business owners spend time, effort and money creating a website. But when it doesn't perform as expected, and the web agency has exited stage left, where do you start pinpointing the problem? As a website copywriter, I've come...
CASE STUDY: Website copy and rebranding for EQ coach
Every so often, I share case studies of the clients I've worked with to give you an idea of the type of work that I do. These mini-blogs / case studies show: the client's brief my processes work that was delivered and client outcomes. Client business: Emotional...
How an UBER driver taught me an important lesson about customer relationships
A few months ago, in the middle of the pandemic, my car needed servicing. I had to take it to a different garage, as my regular service provider was closed. I decided to work out of a library as I had a few client projects to complete. Unfortunately, my nearest...
Benefits of hiring a copywriter for your brand
Check out my first post where I answer the million-dollar Q: What does a copywriter do? You may think I'm in favour of you hiring a copywriter straight away. The answer is no. Just like you don't need that 7th pair of yoga tights that's on sale, you might not need a...
What does a copywriter do?
This post is #1 in a series of short posts written to answer common questions I've been asked over the years about what a copywriter does. I've found that: most people are confused about what a copywriter does people don't know that a copywriter actually exists to...
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Need a new website for your business? [What to do BEFORE hiring a web developer]
What you need to know before building a new website for your business I'm qualified to speak on this topic because in my eight years of being a copywriter, I've built or had a web developer build not one, not two but six different websites. And I've gone through three...
Suffering from a mood swing in your business?
Do you suffer from business blues? I have mood swings quite frequently - hormonal mood swings, that curl-up-in-a-hole mood swing when I'm feeling fed up at having to be all things to all people and since I started my own business - business mood swings. Sometimes, I...