Blog
How an UBER driver taught me an important lesson about customer relationships
A few months ago, in the middle of the pandemic, my car needed servicing. I had to take it to a different garage, as my regular service provider was closed. I decided to work out of a library as I had a few client projects to complete. Unfortunately, my nearest...
read more
Benefits of hiring a copywriter for your brand
Check out my first post where I answer the million-dollar Q: What does a copywriter do? You may think I'm in favour of you hiring a copywriter straight away. The answer is no. Just like you don't need that 7th pair of yoga tights that's on sale, you might not need a...
read more
What does a copywriter do?
This post is #1 in a series of short posts written to answer common questions I've been asked over the years about what a copywriter does. I've found that: most people are confused about what a copywriter does people don't know that a copywriter actually exists to...
read more![Need a new website for your business? [What to do BEFORE hiring a web developer]](https://www.rashidatayabali.com.au/wp-content/uploads/2020/06/build-a-new-website-400x250.jpg)
Need a new website for your business? [What to do BEFORE hiring a web developer]
What you need to know before building a new website for your business I'm qualified to speak on this topic because in my eight years of being a copywriter, I've built or had a web developer build not one, not two but six different websites. And I've gone through three...
read more
Suffering from a mood swing in your business?
Do you suffer from business blues? I have mood swings quite frequently - hormonal mood swings, that curl-up-in-a-hole mood swing when I'm feeling fed up at having to be all things to all people and since I started my own business - business mood swings. Sometimes, I...
read more
How to create a Unique Selling Point (USP) that rocks
In my years of copywriting, I've helped many clients create a Unique Selling Proposition (USP) from scratch. This is one of the most difficult things to get right because it goes to the heart of what the business is all about. Most times business owners have no idea...
read more
2018 in Review: Questions I reflected on
It's time for a Year in Review post again. I can hardly believe I'm here again, it doesn't seem that long ago that I wrote about my goals for 2018. For this post, I have used questions to reflect on the year that was. These questions are inspired by my Passion...
read more
My daughter eating an orange inspired this writing post
Not a clickbait headline. This actually happened to me this morning. It was 10.30am which meant time for fruit for my 15 month old and me (by default). It's like feeding a baby oranges I cut up bits of orange and fed it to her (when I say fed, I mean she was snatching...
read more
Listen up small businesses: 11 ways copywriting can jazz up your business
Small business copywriting: 11 ways copywriting can improve your business (or what a copywriter does and how they can help). Are you a small business owner? Check! Struggling with a blank page when it comes to writing? Unsure what content is actually working? Check!...
read more