Blog
How I improved the quality of my life and work
Why new hacks don't always work I'm the first to raise my hand and say that I love reading about hacks. Whether it's for home, or my writing or business, anything that makes me smarter, work less hard and get more done gets a big tick from me. But I don't implement...
Why isn’t my website converting?
Why am I losing money on a new website? Business owners spend time, effort and money creating a website. But when it doesn't perform as expected, and the web agency has exited stage left, where do you start pinpointing the problem? As a website copywriter, I've come...
CASE STUDY: Website copy and rebranding for EQ coach
Every so often, I share case studies of the clients I've worked with to give you an idea of the type of work that I do. These mini-blogs / case studies show: the client's brief my processes work that was delivered and client outcomes. Client business: Emotional...
How an UBER driver taught me an important lesson about customer relationships
A few months ago, in the middle of the pandemic, my car needed servicing. I had to take it to a different garage, as my regular service provider was closed. I decided to work out of a library as I had a few client projects to complete. Unfortunately, my nearest...
Benefits of hiring a copywriter for your brand
Check out my first post where I answer the million-dollar Q: What does a copywriter do? You may think I'm in favour of you hiring a copywriter straight away. The answer is no. Just like you don't need that 7th pair of yoga tights that's on sale, you might not need a...
What does a copywriter do?
This post is #1 in a series of short posts written to answer common questions I've been asked over the years about what a copywriter does. I've found that: most people are confused about what a copywriter does people don't know that a copywriter actually exists to...
![Need a new website for your business? [What to do BEFORE hiring a web developer]](https://www.rashidatayabali.com.au/wp-content/uploads/2020/06/build-a-new-website-400x250.jpg)
Need a new website for your business? [What to do BEFORE hiring a web developer]
What you need to know before building a new website for your business I'm qualified to speak on this topic because in my eight years of being a copywriter, I've built or had a web developer build not one, not two but six different websites. And I've gone through three...
Suffering from a mood swing in your business?
Do you suffer from business blues? I have mood swings quite frequently - hormonal mood swings, that curl-up-in-a-hole mood swing when I'm feeling fed up at having to be all things to all people and since I started my own business - business mood swings. Sometimes, I...
How to create a Unique Selling Point (USP) that rocks
In my years of copywriting, I've helped many clients create a Unique Selling Proposition (USP) from scratch. This is one of the most difficult things to get right because it goes to the heart of what the business is all about. Most times business owners have no idea...