Hello, I’m Rashida Tayabali

I help women in business communicate clearly and confidently with their audience, save time, and focus on growing their businesses.

Struggling to write content for your business? Lack the time to sit down and actually write?

And when you do have the time, you don’t know what content you should be creating, how much, or even if it’s actually working for your business.

It’s taking you away from things you’d rather do, like thinking of ways to grow your business revenue or profile.

The truth is: there’s simply not enough hours in the day to do it all (ask me, I’ve tried and failed!)

So why not work with a copywriter (me) to take it off your never ending to-do list?

I’m immersed in conversion copywriting, crafting headlines, editing and research every day. I know all about how the right content can help boost your business, drive traffic or help you stand out and be noticed for all the right reasons.

So instead of struggling to write for your business, save yourself heaps of time by leaving the writing to me. I’ve worked with creatives, trainers, agencies, consultants, coaches, small businesses and large businesses.


Blog Articles

Give customers information they are hungry for. Be in the right search at the right time with Google-optimised blog posts.

Website copy

Neglect your website no more. Get fresh new copy that positions your business confidently in your customer’s mind.


Corporate writing

Need a writer with corporate experience to take a brief and create on-point content for internal and external stakeholders? (I know the jargon too!)

Content Strategy

Floundering in the world of content, SEO, blogs and social media? Get clear and confident with a strong content strategy

About pages

Hard to write your own story right? Hire a professional to connect with your audience using the right words.

SEO content

SEO leaving you feeling oh-so-confused? Let me demystify it for you and help create great results for your business.

Why work with me? (when there’s hundreds of other copywriters around?)

Because…as a business owner myself, I understand the struggles and frustrations that come with running your own business. Finding time for ALL the things you need to do.

That’s why I care about supporting you with my best work always. I don’t outsource any part of the process. I work one-on-one with you from start to finish.

In a world driven by profit, I create content with purpose and support you with heart.

So yes, while there’s lots of us fab copywriters out there, you’ll get the one most invested in your business’s success…RIGHT HERE!

I recently engaged Rashida to write product descriptions and a brand story for my new website. I chose Rashida because she has experience in the cosmetics industry and is very proactive in supporting my business. Rashida kept my company’s best interests at heart, was willing to understand and analyse our business and target audiences. She can creatively tell stories that showcase our brand value and help in engaging our target audiences. I will definitely recommend her.

Ruby Tsang, Acacia Aromatherapy

Rashida has been an important part of our team in 2016, her ability to create several on – target communications for various clients has been a wonderful asset to our marketing program Hivernate. She is prompt, transparent and able to mould her writing for various clients and industries but more importantly a real delight to work with. We are excited at the prospect of working with her again.

Sharon Latour, Marketing Bee Digital Agency

I hired Rashida to write the About page for my new business selling playwear for young children. I found working with Rashida to be an easy collaboration. She brought a playful tone of voice to my business and I was happy with the content for the About page because she understood and brought to life the story and culture of my brand.

Kerri-Ann Kumar, Coddi & Womple

Words to help you communicate clearly and confidently, drive traffic and be heard

Increase Conversion Rates

The right words on your website and marketing materials help to create deeper and more meaningful connections between your brand and your customers leading to higher conversions and connections.

Be heard and seen

Frustrated that you just can’t seem to communicate with your dream clients? Be seen and heard when you use the right tone of voice and words to capture and hold your audience’s attention.

Drive more traffic

Many businesses remain invisible online because they don’t know what to do. Get a custom content strategy and focused keywords for your business. SEO is not scary. Let me help you become visible.

Get content to help you smash your business goals and free up precious hours


As a small business owner of 9 years, I appreciate efficiency and accountability in other business owners, and Rashida has that in spades. Now I have a new project, I engaged Rashida to help me clarify my message by way of a manifesto for Legally Wise Women. Rashida immediately understood what I was after, was very receptive to feedback and refinement, and I am extremely happy with the manifesto that I can stand by for years to come.

Jacqui Brauman, Founder @ Legally Wise Women

It is a pleasure to have Rashida in my team for Leaders in Heels. She has an excellent work ethic, is very supportive, efficient and the most important in overlooking editorial section of the magazine she perfectly knows how to plan towards deadlines. She is creative in ideas and is able to easily switch from writing professional press releases to light-hearted posts. I would recommend her for any role that requires entrepreneurial spirit and experience in marketing and writing.

Kasia Gospos, CEO @ Leaders in Heels

Rashida is a highly skilled writer. Having written a number of articles for The Employee Mobility Institute's Insights Newsletter, I can comfortably say that I have been impressed with the quality of the articles submitted. Rashida's writing style is easy to read, she completes the projects within the required time frame and the research Rashida completes to support the articles is excellent. I am looking forward to working with Rashida again and would highly recommend her to anyone in search of a good copy writer.

Deborah De Cerff, Employee Mobility Institute

EQ Academy logo
SBS Life
Leaders in Heels
Mums & Co
The Chair Room
sydney morning herald

Why I became a copywriter


So you’re still here reading, that’s great! It’s time for me to share more about how I became a copywriter.

In 2011, while on maternity leave from my marketing job, I started off writing feature articles for online and print magazines.

After writing copy for businesses in different industries like builders, trades, financial services, health and wellness, not-for-profits, online magazines, I realised that writing content for women-led businesses is where my passion is.

Now I work with amazing women who are creating real change with their businesses.

My long term dream is to write novels. I’m in the throes of self-publishing my first book.

What inspires me: people overcoming challenges and thriving, and books.

What I love: Dairy Milk chocolate from the fridge, a cup of chai, bookstores with cafes and catching up with friends.

Where I’m from: Born and brought up in Kenya, I moved to Australia in 2004 to complete my undergraduate degree. I loved it so much I stayed. I’m multilingual and speak four languages fluently, and read and write two other languages. I have Indian ancestry but have never been to India.

           I support: I donate a portion of my income to Share the Dignity and Rafiki Mwema

Share the Dignity

Sometimes I write about writing

A beauty product with a social conscience

A beauty product with a social conscience

Migrants are doing wonderful things in Australia. This series of posts is my attempt at showcasing their contributions to the country. I hope you enjoy reading their stories! This article was first published on The Newcomer magazine in 2017. I have reposted it here...

How well do you know your customer?

How well do you know your customer?

Who is your customer? It's a standard question I ask during my briefing process. The answer varies. My favourite remains and this is a huge red flag: Everyone between the ages of 18-65! It's guaranteed that I'll say no to writing the copy. In my ten years as a...

How I improved the quality of my life and work

How I improved the quality of my life and work

Why new hacks don't always work I'm the first to raise my hand and say that I love reading about hacks. Whether it's for home, or my writing or business, anything that makes me smarter, work less hard and get more done gets a big tick from me. But I don't implement...