Know where to start when it comes to writing something for your business?
You’re ace at figuring out the long term vision of your business.
You’re great at making decisions about where to sell your product or how to market your services.
When it comes time to write your content…you find yourself staring at your screen (silently cursing that cursor blinking at you impatiently).
That’s where I come in.
Just like business is your passion, finding the right words for businesses like yours is mine.
I’m a copywriter who loves working with female entrepreneurs needing the right words.
You’re changing the world with your business, but if writing content is the last thing on your list, let me help you!
(Let’s be honest, it may never have made the list, but you couldn’t put up pretty pictures alone).
What’s my story?
My name is Rashida Tayabali and I’m a mix of nationalities and identities. I’m a fourth generation Kenyan (it’s in East Africa).
Like all Kenyan-Indians with a private school education (adding a hyphen makes me cooler), I’m a graduate of the British Education system which means correct grammar, spellings and no typos.
But despite my multilingual skills (I speak fluent English, Swahili, Hindi, Gujarati and can read and write Arabic), English is my first language and in which I often ponder important issues.
I live in Sydney, Australia. I migrated to Australia in 2004 as an international student.
I attended Edith Cowan University in beautiful Perth to study Marketing and Management and then a Postgraduate degree in Professional Accounting.
So while I understand what P/E and ratios are, my heart lies more in crafting beautiful, hard working words for your business. I love to use copywriting and storytelling techniques to tell the world about what you do.
As a marketer, I worked in Perth and Sydney for consulting, specialty gases, nutritional supplements industries. I realised I wasn’t cut out for an office job when I had my first child.
So happily and sleep deprived, I turned my hand to my first love – writing. I loved it and WAS ACTUALLY GOOD AT IT!
Then followed an editorial stint at Leaders in Heels magazine, feature articles published in magazines (bucket list item ticked off) and finally copywriting.
5 extra things you need to know about me:
- I love to read historical fiction. Current favourite author is Kate Morton who weaves magic in her pages
- I get super excited when I meet someone who was also born and brought up in Kenya
- I have two little humans who get full credit for this career change
- I’m a budding author with a deep interest in writing women’s fiction tackling multicultural issues facing migrants in Australia
- I love drinking chai over coffee any day
UrbanYou (formerly) UrbanOutsource is a new platform, which required full copy development across the site. The objective was to provide fresh content with SEO keyword integration, which is engaging, creates authority in our service offering, and reflects the personality of the new brand.
As always, Rashida met the brief with minimal edits, and delivered compelling content within deadline. She has partnered with UrbanYou throughout the year to write small to large article style content for our blog, SEO purposes and social channels. With an in-depth understanding of our business, and given our ongoing relationship, it was natural to engage Rashida to develop all content across the new platform. Rashida worked seamlessly with the founders and SEO team, to prepare copy which is now seen across UrbanYou. I would highly recommend Rashida to anyone requiring an experienced copy writer with personality, commitment and speed.