About

My name is Rashida Tayabali, a copywriter and content writer in Sydney. I provide the following copywriting services:

  1. Writing SEO copy and content for new and existing websites
  2. Content audit
  3. Content strategy
  4. Feature articles tackling specific angles and with expert interviews
  5. Writing blog posts
  6. Brainstorming ideas for content
  7. Video scripts
  8. Audio scripts
  9. Brochures
  10. Q & A style profile pieces
  11. Editorials
  12. Advertorials
  13. Newsletters
  14. Social media posts
  15. Research and report writing
  16. Writing and pitching support for PR agencies
  17. Tone of Voice guidelines
  18. About pages
  19. LinkedIn profiles
  20. In-house magazine copywriting support
  21. Case studies and whitepapers

This list is not exhaustive. Please contact me on rashida@rashidatayabali.com.au or call +61 403 650 990 if you need copywriting for a project not listed above.

My professional writing experience includes:

  • Experience in corporate roles as marketing/project coordinator in six different industries
  • Published bylines in many of Australia’s leading publications like Sunday Life, SMH, News.com.au and SBS Life. I bring a journalist’s eye and flair for storytelling to all projects
  • Professional, reliable writer who works well with in-house comms teams and multiple deadlines
  • Experienced in working with big brands
  • Current working knowledge of SEO
  • Bachelor’s degree in Marketing and Management from Edith Cowan University, Western Australia
  • Completed professional writing courses from the Australian Writers Centre

What I do when you hire me

 original, fresh-off-the-press copy such as emails, newsletters, blogs, email campaigns and other content you use to stay in touch with your customers

 creating a human connection with your brand or business through storytelling – videos, scripts, social media posts, customer stories

easy-to-understand, simple content, exactly how your brand would talk if it were human

 auditing your content, filling in the gaps and creating a content strategy

 choosing the right words for your project

 crafting clever content your customers will appreciate

fine-tuning your words into engaging and readable content

Whether you have a funky brand or a serious service, need a formal tone of voice or some cheekiness, I can adapt my style to suit your business. I work with clients across Australia and overseas.

Feature writer for Australian magazines

KidspotSMH LIfe and StyleWomens AgendaSBS Life

Sunday LifeMens FitnessEssential BabyPractical ParentingEssential Kids

Where you can find me on social media

Follow me on Facebook
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Connect on LinkedIn

Professional memberships and courses

I’m a member of The Clever Copywriting School in Sydney and a graduate of The Recipe of SEO Success. I have also completed various courses from The Australian Writers Centre.

When I’m not writing I’m…

  • listening to various podcasts
  • going for walks
  • thinking of story ideas
  • reading
  • watching Netflix and eating dark chocolate (two of my guilty pleasures)
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