Your zone of genius is building a profitable client base and a thriving and successful business.

My strength is using the right words to help you stand out online and drive the right traffic to your website so you can scale up with ease.

I love understanding your vision for your business and helping you use your website as an asset to get you there.

I develop a one-on-one connection with each client and we work together closely because it helps make the copy even better.

I’m passionate about the strategy and research as much as the words. I merge all the elements to create website copy that brings your mission and personality to life and your dream clients along for the ride.

Plus, it’s not a set-and-forget service. You’ll receive follow-up reporting over set times to ensure your website performs at its best.

PS: 95% of my clients accept the website copy as is, or ask for minimal changes. It means less time on amends and more time to run your business.

How did I get into the business of writing?

Let’s get comfy, we could be here a while!

Stories were a big part of my childhood.

Having grown up in the ancient land of Africa, I’ve listened to stories nestled in my grandmother’s lap since I was a baby. As I grew, I gravitated towards storytelling, both the written and spoken words.

After moving to Australia as an international student in 2004, I realised that being multilingual was a special superpower (I speak six languages but think in English) when it came to writing copy that connected with people. It helped me understand the nuances of language, correct grammar, and structure combined with an intuitive approach to writing content.

Turning a love of stories into a career.

In 2011, I left corporate Australia to become a freelance writer, writing features and articles for Australia’s leading magazines and newspapers, then naturally fell into copywriting for business owners.

A cherished dream of becoming an author came true in 2021 when I self-published my first novel, Life after Ali. I chose to write a novel with a strong female lead from a multicultural and migrant background.

Through my stories, I want to show that women from ethnic backgrounds live layered and complex lives. How they handle everyday or difficult challenges is made more difficult because of where they come from, their gender, cultural and religious ties and upbringing.

To put it simply, we have a lot of baggage!