Are you struggling to find the right words in your business?

  • Wish you could find someone reliable who can create quality content to help you achieve your goals?
  • Hate writing content but not sure who to ask for help?
  • Do you spend most weekends planning and writing content for your business and wish you could enjoy the downtime and spend time with family and friends instead?

If you answered yes to any of these questions, then you’re in the right place.

My name is Rashida Tayabali, a copywriter and content creator for women in business and female entrepreneurs

I create clear and compelling content for busy women in business who need to attract their ideal clients so they can build profitable businesses – without giving up their weekends and evenings to plan and write that content.

My ideal client is a woman in business who’s expanding her current business, rebranding and moving in a new direction or needing clear, creative and conversational content to attract her dream clients.

If that’s you….book in a free discovery call about how I can help.

Want to read all the serious and grown-up stuff about where I’ve worked? Go to the serious platform right here


I recently engaged Rashida to write product descriptions and a brand story for my new website. I chose Rashida because she has experience in the cosmetics industry and is very proactive in supporting my business. Rashida kept my company’s best interests at heart, was willing to understand and analyse our business and target audiences. She can creatively tell stories that showcase our brand value and help in engaging our target audiences. I will definitely recommend her.

Ruby Tsang

Owner, Acacia Aromatherapy

I’m a marketer-turned-features writer and copywriter 

My heart lies in crafting beautiful, hard-working words to help you achieve your goals – whether that’s winning more business awards, connecting with customers, increasing brand awareness or optimising your website.

I love to use copywriting and storytelling techniques to tell the world about what you do. My specialty is drawing out stories to engage your audience.

As a marketer, I worked in Perth and Sydney for consulting, higher education, specialty gases and nutritional supplements industries. That introduced me to the world of words, data and digital marketing and how it works for and in different industries.

So when I struck out on my own almost 9 years ago, I became a freelance features writer with bylines in Australian magazines and then a copywriter.

As a features writer, I’ve tackled topics like parenting, women’s health, profile interviews, personal experience articles, food articles and professional athlete interviews.

As a copywriter, I’ve written diverse content for big brands, agencies, small businesses and solopreneurs which means I bring this fantastic experience and multiple lenses to writing customer-focused content for you.

I currently live in Sydney with my family and work with clients across the country, combining my diverse writing skills including SEO copywriting, marketing background and business experience to create compelling content.




Rashida has been an important part of our team, her ability to create several on-target communications for various clients has been a wonderful asset to our marketing program Hivernate. She is prompt, transparent and able to mould her writing for various clients and industries but more importantly a real delight to work with. We are excited at the prospect of working with her again.

Sharon Latour

CEO, Marketing Bee Digital Agency

5 things that make me happy

  1. Dairy milk chocolate, especially from the fridge (I’ve been obsessed with it since I was a preschooler)
  2. A well-written book from which I learn something new
  3. Watching movies in the cinema
  4. A long and leisurely swim in the ocean
  5. A cup of spiced chai on a cold day

As seen in…

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I’m on LinkedIn, Facebook and Instagram where I share content tips, memes and behind the scenes look at a writer’s life. Come and chat with me!