Brand storyteller and writer at home with big brands and small business
Imagine your audience raving about your business. They seek you out on social media, share your content, are loyal to your brand and tell friends and family about you.
Brands who affect customers on an emotional level often use stories to communicate with them instead of dry facts.
Brand storytelling is powerful
Telling a story gives your company a strong purpose beyond just selling your product or service. Stories help you stand out and create strong customer loyalty.
Humans have absorbed and shared information through stories for centuries – from the caveman who grunted around the fire and scratched out pictures on walls, to films, books, Insta feeds, YouTube channels, Facebook, Twitter, Snapchat and blogs in the 21st century.
G’day and Jambo!
My name is Rashida Tayabali, brand storyteller and copywriter in Sydney (origin: Kenyan) who loves reading and writing incredible business brand stories.
I help businesses and brands craft content that connects, convinces and forms meaningful relationships with customers using storytelling.
You HAVE an exceptional story. Let’s tell it together and make you SHINE.
Click the button to reach my inbox. See you soon!
What can I do for you?
Not getting much traction with content? Use storytelling to engage, convince and connect with your stakeholders.
Website feeling a little flat? Get brand new, sparkly content that wows your customers
Stories brought to life through colourful quotes, interesting angles and relevant statistics.
I’ve worked with
Brand storytelling skills
I hired Rashida for TransferWise’s Faces of Australia campaign because of her expertise in uncovering successful migrant stories in Australia. I found working with Rashida to be easy and effortless. I would recommend her for brand storytelling skills, professionalism and commitment to giving a voice to those who don’t.Anhar Khanbhai
A job really well done!
We would like to extend a big “Thank You” for the blogs that you created for us to get our site up and running. During content review we did have a few people express that they loved the content as well. You did a great job with committing to our internal timelines as well. A job really well done!Josephine Daly
Effective copywriting and SEO skills
I engaged Rashida to do SEO and rewrite some web pages for my business. I hired her because I don’t have much knowledge about SEO but wanted to increase sales via Google. Within 2 weeks of hiring Rashida, data started showing up for the very first time on my website analytics dashboard. Within 3 weeks I made my very first sale from someone who found me through Google search and my website showed up on pages 1 and 2 for keywords. Rashida also rewrote content on my website, optimised my blogs and page descriptions. I wouldn’t hesitate to recommend her copywriting and SEO skills to others.Fatema Khanbhai
My latest blog posts
Small business copywriting: 11 ways copywriting can improve your business (or what a copywriter does and how they can help). Are you a small business owner? Check! Struggling with a blank page when it comes to writing? Unsure what content is actually working? Check!...read more
Australia's first copywriting conference or #copycon18 This hashtag promised all manners of things before the event. After attending my first conference for copywriters organised by Australia's favourite copywriter, I'm thrilled to say the event delivered what it...read more
Photos often show a working holiday as being idyllic, laptop on a sun lounger, floppy hats and a cool drink on the side as you work on your latest project. While I would looove to work like that, my experiences of freelancing during a holiday is nowhere near this...read more