“Copy is a direct conversation with the consumer.” – Shirley Polykoff

What are the words on your website, social media or brochure saying to your customers?

Are you a new brand trying to find the right words for your audience and feeling like you’re climbing Mt Everest without a guide? Or perhaps you’re an established organisation or team wanting to position yourselves better using content?

As a copywriter specialising in storytelling, I can create the right content that’ll wow your audience, bring out your personality and achieve your goals.

Successful copy creates an emotional connection with customers, which is hard for competitors to beat.

Brand storyteller and writer…

[Word geek. Loves stories]

My name is Rashida Tayabali, a brand copywriter in Sydney. I create memorable content  for your business that’ll help you stand out, be heard and achieve your goals.

My words have been used in websites, business re-brands, blogs, interviews, newsletters, company profiles, brand stories and more..

I love using stories in content to draw out the uniqueness of your organisation and help create emotional connections with your audience.

Human beings are wired to remember stories ever since the first caveman scratched out symbols on his cave wall. Why? Because stories are easier to read and share.

I take the time to understand why you’re special, what makes your business tick, what you’re trying to achieve and where you’d like to go.

With over 10 years of marketing and writing experience working for and with Australian brands, I know a thing or 10 about telling your stories in creative ways and helping you shine.

Shine through skilled wordplay

Ask how I can help your brand or organisation stand out through copywriting and storytelling in blogs, case studies, newsletters, website copy and more!

What I do

Brand storytelling

Not getting much traction with content? Use storytelling to engage, convince and connect with your stakeholders.

Blog Copywriting

Blogs that are knowledgeable and fun to read plus SEO friendly too!

SEO Copywriting

Confused about what SEO can do for your website and content? I provide content that’s search engine friendly.

Website Copywriting

Website feeling a little flat? Get brand new, sparkly content that wows your customers

Feature Articles

Stories brought to life through colourful quotes, interesting angles and relevant statistics.

Small Business Copywriting

Clever copy that connects with and convinces customers to buy from you.

I’ve worked with

Need a copywriter to turn your brief into engaging content?

Let’s make copywriting and SEO work for you.

On-target communications

Rashida has been an important part of our team in 2016, her ability to create several on-target communications for various clients has been a wonderful asset to our marketing program Hivernate. She is prompt, transparent and able to mould her writing for various clients and industries but more importantly a real delight to work with. We are excited at the prospect of working with her again. Sharon Latour

CEO, Marketing Bee digital agency

A job really well done!

We would like to extend a big “Thank You” for the blogs that you created for us to get our site up and running. During content review we did have a few people express that they loved the content as well. You did a great job with committing to our internal timelines as well. A job really well done! Josephine Daly

Senior Communications Manager, Amway Australia & New Zealand

Recommend her content writing skills

I hired Rashida to assist with raising my actor’s profile, and a social enterprise that I run. I found working with Rashida to be extremely rewarding, within a very short period of time i was grateful to have received incredible business opportunities which helped me scale!

We also share similar values which made it a treat to work with her! I would recommend her for content writing skills, journalism, and getting your business and name out there !! Igor Kreyman

Actor, Founder, The Human Connection Movement

My latest blog posts

2018 in Review: Questions I reflected on

It's time for a Year in Review post again. I can hardly believe I'm here again, it doesn't seem that long ago that I wrote about my goals for 2018. For this post, I have used questions to reflect on the year that was. These questions are inspired by my Passion...

read more

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