“Copy is a direct conversation with the consumer.” – Shirley Polykoff
What are the words on your website, social media or brochure saying to your customers?
Are you a new brand trying to find the right words for your audience and feeling like you’re climbing Mt Everest without a guide? Or perhaps you’re an established organisation or team wanting to position yourselves better using content?
As a copywriter specialising in storytelling, I can create the right content that’ll wow your audience, bring out your personality and achieve your goals.
Successful copy creates an emotional connection with customers, which is hard for competitors to beat.
Brand storyteller and writer…
[Word geek. Loves stories]
My name is Rashida Tayabali, a brand copywriter in Sydney. I create memorable content for your business that’ll help you stand out, be heard and achieve your goals.
I love using stories in content to draw out the uniqueness of your organisation and help create emotional connections with your audience.
Human beings are wired to remember stories ever since the first caveman scratched out symbols on his cave wall. Why? Because stories are easier to read and share.
I take the time to understand why you’re special, what makes your business tick, what you’re trying to achieve and where you’d like to go.
With over 10 years of marketing and writing experience working for and with Australian brands, I know a thing or 10 about telling your stories in creative ways and helping you shine.
Shine through skilled wordplay
Ask how I can help your brand or organisation stand out through copywriting and storytelling in blogs, case studies, newsletters, website copy and more!
What I do
I’ve worked with
Rashida has been an important part of our team in 2016, her ability to create several on-target communications for various clients has been a wonderful asset to our marketing program Hivernate. She is prompt, transparent and able to mould her writing for various clients and industries but more importantly a real delight to work with. We are excited at the prospect of working with her again.
A job really well done!
We would like to extend a big “Thank You” for the blogs that you created for us to get our site up and running. During content review we did have a few people express that they loved the content as well. You did a great job with committing to our internal timelines as well. A job really well done!
Recommend her content writing skills
I hired Rashida to assist with raising my actor’s profile, and a social enterprise that I run. I found working with Rashida to be extremely rewarding, within a very short period of time i was grateful to have received incredible business opportunities which helped me scale!
We also share similar values which made it a treat to work with her! I would recommend her for content writing skills, journalism, and getting your business and name out there !!
My latest blog posts
It's time for a Year in Review post again. I can hardly believe I'm here again, it doesn't seem that long ago that I wrote about my goals for 2018. For this post, I have used questions to reflect on the year that was. These questions are inspired by my Passion...read more
Not a clickbait headline. This actually happened to me this morning. It was 10.30am which meant time for fruit for my 15 month old and me (by default). It's like feeding a baby oranges I cut up bits of orange and fed it to her (when I say fed, I mean she was snatching...read more
Small business copywriting: 11 ways copywriting can improve your business (or what a copywriter does and how they can help). Are you a small business owner? Check! Struggling with a blank page when it comes to writing? Unsure what content is actually working? Check!...read more