Get high-quality marketing content even if you lack the time or expertise.

As a business, you need quality content constantly to communicate with customers. But finding the time to create regular content while running your department or business is often left on the too-hard list.

My name is Rashida Tayabali, a copywriter in Sydney and I create marketing content that stirs customers’ emotions, builds trust and makes them loyal to your brand. 

My specialties include writing marketing content for corporate, health and wellness brands, small business including content strategy and content marketing. I also write feature articles on parenting, women’s health, finance, superannuation, health and wellness, career, lifestyle and branded content.

My favourite project is writing conversational website copy to engage and convert your customers – I love these!. SEO copywriting is another specialty – content that attracts people and ranks on Google.

So are you ready to hire a copywriter focused on creating content that’ll delight you AND help to achieve your business objectives?


The right words can be powerful for your business.

What can I do for you?

Brand storytelling

Not getting much traction with content? Use storytelling to engage, convince and connect with your stakeholders.

Blog Copywriting

Blogs that are knowledgeable and fun to read plus SEO friendly too!

SEO Copywriting

Confused about what SEO can do for your website and content? I provide content that’s search engine friendly.

Website Copywriting

Website feeling a little flat? Get brand new, sparkly content that wows your customers

Feature Articles

Stories brought to life through colourful quotes, interesting angles and relevant statistics.

Small Business Copywriting

Clever copy that connects with and convinces customers to buy from you.

I’ve worked with

Need a copywriter to turn your brief into engaging content?

Let’s make copywriting and SEO work for you.

On-target communications

Rashida has been an important part of our team in 2016, her ability to create several on-target communications for various clients has been a wonderful asset to our marketing program Hivernate. She is prompt, transparent and able to mould her writing for various clients and industries but more importantly a real delight to work with. We are excited at the prospect of working with her again.

Sharon Latour

CEO, Marketing Bee digital agency

A job really well done!

We would like to extend a big “Thank You” for the blogs that you created for us to get our site up and running. During content review we did have a few people express that they loved the content as well. You did a great job with committing to our internal timelines as well. A job really well done!

Josephine Daly

Senior Communications Manager, Amway Australia & New Zealand

Recommend her content writing skills

I hired Rashida to assist with raising my actor’s profile, and a social enterprise that I run. I found working with Rashida to be extremely rewarding, within a very short period of time i was grateful to have received incredible business opportunities which helped me scale!

We also share similar values which made it a treat to work with her! I would recommend her for content writing skills, journalism, and getting your business and name out there !!

Igor Kreyman

Actor, Founder, The Human Connection Movement

My latest blog posts

2018 in Review: Questions I reflected on

It's time for a Year in Review post again. I can hardly believe I'm here again, it doesn't seem that long ago that I wrote about my goals for 2018. For this post, I have used questions to reflect on the year that was. These questions are inspired by my Passion...

read more

Get in touch

8 + 9 =

Follow by Email