My name is Rashida Tayabali, a Sydney copywriter with over 10 years of writing and marketing experience.

My job is to help you stand out in your market, get customers and thrive through creative copywriting.

I create zesty, engaging content for brands, small business and entrepreneurs.

I write lively copy that’s a true reflection of your brand or business – whether you’re new or been around for a while.

I make you and your business sound as good on paper as it does in your head (and I know you have tried).

Wow customers and other important people with clever, zingy copywriting and go from ‘eh’ to ‘extraordinary’

Copywriting services

Blog copywriting

Blogs that are knowledgeable and fun to read plus SEO friendly too!

Website copywriting

Website feeling a little flat? Get brand new, sparkly content that wows your customers.

Feature articles

Stories brought to life through colourful quotes, interesting angles and relevant statistics.

Small business copywriting

Clever copy that talks to your customers and convinces them to buy from you.

SEO copywriting

Confused about what SEO can do for your website and content? I provide content that's search engine friendly.

Personal branding

LinkedIn profiles and About pages with lots of personality and in your voice.


Clients I’ve worked with

Arts NSW
Essential Kids
Essential Baby
Fitness First
Men’s Fitness
Practical Parenting
SMH Life and Style
Women’s Agenda

Rashida has been an important part of our team in 2016, her ability to create several on – target communications for various clients has been a wonderful asset to our marketing program Hivernate. She is prompt, transparent and able to mould her writing for various clients and industries but more importantly a real delight to work with. We are excited at the prospect of working with her again.

Sharon Latour
Sharon LatourCEO, Marketing Bee digital agency

We would like to extend a big “Thank You” for the blogs that you created for us to get our site up and running. During content review we did have a few people express that they loved the content as well.You did a great job with committing to our internal timelines as well. A job really well done!

Josephine Daly
Josephine DalySenior Communications Manager, Amway Australia and New Zealand

I recently engaged Rashida to write product descriptions and a brand story for my new website. I chose Rashida because she has experience in the cosmetics industry and is very proactive in supporting my business. Rashida kept my company’s best interests at heart, was willing to understand and analyse our business and target audiences. She can creatively tell stories that showcase our brand value and help in engaging our target audiences. I will definitely recommend her!

Ruby TsangOwner, Acacia Aromatherapy
small business copywriting

Listen up small businesses: 11 ways copywriting can jazz up your business

Small business copywriting: 11 ways copywriting can improve your…

CopyCon: Lessons for copywriters who missed out

Australia's first copywriting conference or #copycon18 This…

Freelancing while on holiday

Photos often show a working holiday as being idyllic, laptop…