My name is Rashida Tayabali and I’m a copywriter for women in business.
Unfortunately, I’m not the confetti-throwing type of copywriter you might see on social media. This is the home of solid content + lots of personality + proper grammar + ‘won’t miss a deadline’ type of copywriter.
You know – the old fashioned kind? The type who’s deeply invested in your success and ‘keeps her word’ type of writer.
So if you’re looking for a copywriter who creates content based on solid marketing principles + good storytelling to attract and convert your customers (sans a love of confetti) you’re in the right place.
I write website copy, newsletters, blogs, feature articles, SEO website copy and lots more, to help support your business growth, raise your profile or attract your ideal clients so you get precious hours back to work ON your business.
Because we could all do so much more with those extra hours right?
SERVICES
Brand storytelling
Blog Copywriting
SEO Copywriting
Website Copywriting
Feature Articles
Small Business Copywriting
CLIENT FEEDBACK
Extremely happy with the manifesto
As a small business owner of 9 years, I appreciate efficiency and accountability in other business owners, and Rashida has that in spades. Now I have a new project, I engaged Rashida to help me clarify my message by way of a manifesto for Legally Wise Women. Rashida immediately understood what I was after, was very receptive to feedback and refinement, and I am extremely happy with the manifesto that I can stand by for years to come.
Exceeded my expectations
Rashida is very professional, supportive and a pleasure to work with. She understood my business, the industry and made my website copy beyond what I expected. I will certainly use her services again. Thank you so much!
A job really well done
We would like to extend a big “Thank You” for the blogs that you created for us to get our site up and running. During content review we did have a few people express that they loved the content as well. You did a great job with committing to our internal timelines as well. A job really well done!
BLOG POSTS
CASE STUDY: Website copy and rebranding for EQ coach
Every so often, I share case studies of the clients I've worked with to give you an idea of the type of work that I do. These mini-blogs / case studies show: the client's brief my processes work that was delivered and client outcomes. Client business: Emotional...
A beauty product with a social conscience
Migrants are doing wonderful things in Australia. This series of posts is my attempt at showcasing their contributions to the country. I hope you enjoy reading their stories! This article was first published on The Newcomer magazine in 2017. I have reposted it here...
How well do you know your customer?
Who is your customer? It's a standard question I ask during my briefing process. The answer varies. My favourite remains and this is a huge red flag: Everyone between the ages of 18-65! It's guaranteed that I'll say no to writing the copy. In my ten years as a...