Brief: Amway Australia launched a new website and needed content which would help their IBOs prospect and sign up new customers. I brainstormed 50 topics and wrote a total of 50 blog posts on four categories; health, home, sports and fitness and beauty.

“We would like to extend a big “Thank You” for the blogs that you created for us to get our site up and running. During content review we did have a few people express that they loved the content as well.You did a great job with committing to our internal timelines as well.  A job really well done!” Josephine Daly, Amway Senior Communications Manager.

 Brief: self-confident-women-logo3Self Confident Women engaged me to rewrite the website copy, a press release and create a customer persona document so a stronger voice could appeal to their target audience in time for a Stevie award nomination.

“Rashida did a great job on the copywriting for my Self Confident Women website. From looking at our content and having discussions with me, she was able to write in a style very well matched to our style and branding. I look forward to working with her in the future.” Glenise Anderson Founder and Director.

ilonaBrief: Ilona Marchetta, Director of PitchPR, an agency that focused on female entrepreneurs was looking for a freelance writer to pitch clients to the media.

“In my three months of working with her, clients were profiled in Nett magazine, Essential Baby, and Telstra’s Smarter Business Ideas magazine. I entrusted Rashida with the task of supporting me on a number of PR projects by pitching story ideas that involved my clients to major publications. Rashida was efficient and very reliable, and produced some excellent results for me on behalf of my clients. She was a great resource to have on side.”

urbanyouBrief: UrbanYou first engaged me to write blogs for them on an ongoing basis and their website content. They wanted new copy that reflected their rebranding and copy which complemented the design.

“UrbanYou (formerly) UrbanOutsource is a new platform which required full copy development across the site. The objective was to provide fresh content with SEO keyword integration, which is engaging, creates authority in our service offering, and reflects the personality of the new brand.

As always, Rashida met the brief with minimal edits, and delivered compelling content within deadline. She has partnered with UrbanYou throughout the year to write small to large article style content for our blog, SEO purposes and social channels. With an in-depth understanding of our business, and given our ongoing relationship, it was natural to engage Rashida to develop all content across the new platform. Rashida worked seamlessly with the founders and SEO team, to prepare copy which is now seen across UrbanYou. I would highly recommend Rashida to anyone requiring an experienced copy writer with personality, commitment and speed.” Elke Keeley, Co-founder Urban You.

kasia gospos 

Brief: I joined Leaders in Heels an online magazine as their very first editor and introduced the Amazing Women section where I interviewed leading female businesswomen and high profile career women.

“It is a pleasure to have Rashida in my team for Leaders in Heels. She has an excellent work ethic, is very supportive, efficient and the most important in overlooking editorial section of the magazine she perfectly knows how to plan towards deadlines. She is creative in ideas and is able to easily switch from writing professional press releases to light-hearted posts. I would recommend her for any role that requires entrepreneurial spirit and experience in marketing and writing.” Kasia Gospos, CEO, Leaders in Heels magazine.

Brief: Cleaning Angels, a commercial and office cleaning hired me to write website copy for their new business. The copy needed to be SEO optimised and set them apart from other cleaning companies in Perth.

“Cleaning Angels had engaged Rashida to build a business website and write our content. Rashida had been very co-operative, full of ideas and easy to deal with. She tailored all our needs to make our webpage SEO friendly at a very affordable price and within the time frame she had promised. Cleaning Angels would have no hesitation in recommending Rashida and we look forward for her continued support to tailor our website as our business grows.” F.Yamani, Owner.

Marketing Bee, with offices in Sydney and Melbourne hired me as a business copywriter to write different types of copy for their diverse base of clients.

sharon latour“Rashida has been an important part of our team in 2016, her ability to create several on – target communications for various clients has been a wonderful asset to our marketing program Hivernate. She is prompt, transparent and able to mould her writing for various clients and industries but more importantly a real delight to work with. We are excited at the prospect of working with her again.” Sharon Latour, CEO Marketing Bee.



I worked with Abigail from Amway Australia on writing blogs and their in-house magazine which showcased recognitions.

Rashida is a delight to work with, she is well organised and is always able to complete any work requested from her within a tight deadline. She has great writing abilities and has delivered some quality content, from blogs to interview-style stories. Her friendly personality is also an added bonus! Abigail Ward, Communications and Social Media Coordinator, Amway Australia and New Zealand.