website copywriting

Is your business website scaring potential clients off?

New and existing businesses often struggle with the following when it comes to writing website copy:

  • You don’t know enough about your dream customer and are trying to appeal to everyone (basic marketing mistake!)
  • Copy that confuses website visitors so they buy from your competition
  • Poor Google rankings and no SEO optimisation which means your website will never be found by the right people

If this is you, then I can help you do the following:

  • Help you create a customer avatar – a picture of your ideal customer who can be targeted in all business communications creating a single voice that speaks directly to them
  • Well researched competitor analysis – if you don’t know what competitors are offering how can you stay in business?
  • Well written website copy for your business that persuades your customer to buy from you
  • SEO optimisation of your current website and copy improving your search rankings
  • Website copy with wit and personality – no vanilla here!

“As always, Rashida met the brief with minimal edits, and delivered compelling content within deadline. She has partnered with UrbanYou throughout the year to write small to large article style content for our blog, SEO purposes and social channels.

With an in-depth understanding of our business, and given our ongoing relationship, it was natural to engage Rashida to develop all content across the new platform. Rashida worked seamlessly with the founders and SEO team, to prepare copy which is now seen across UrbanYou.

I would highly recommend Rashida to anyone requiring an experienced copy writer with personality, commitment and speed.” Elke Keeley, Co-founder, UrbanYou

How much will it cost to write website copy?

I don’t believe in set price packages, instead I put together a tailored copywriting pricing package for your business.

This ensures you pay for what your business really needs .

So whether you need website copy combined with blogs and newsletters or only SEO copywriting I can create a package that works for you.

A sample package can contain website copy, blogs, About pages, staff profiles, SEO copywriting, newsletters, customer stories, case studies, press releases and anything else you fancy.

Website copywriting portfolio

Here are some examples of copy I’ve written for websites:

UrbanYou provides domestic services on demand in Sydney –

Shaun Jones Landscape Photographer –

Next steps

Please email me on or call + 61 403 650 990 for a personalised copywriting quote.