Hello and welcome to my piece of the web. I’m a copywriter for both small and big businesses based in Sydney and if you’re curious about what I can offer your business, below is a list of the types of copywriting I do:
Blogs for websites
I have blogged (including ghostwriting) for a number of businesses; from wellness companies, to video production to antenatal classes. I can suggest topics for your business and have blogs coming to you at a schedule you set – so your website is constantly providing value to your visitors, being found by Google and your dream clients with some well chosen keywords. Check out my copywriting blog.
Feature articles and storytelling
You’ll notice in my logo that I call myself a storyteller and that’s one of the skills I bring to your business content. Who doesn’t like to read a story? I have honed my skills as a feature writer both online writing a number of feature articles which have been liked and shared by over 5000 people on social media and in print. So if you want to improve customer engagement, try saying it through stories.
Q & A style interviews
The writer in me has a nose for a good story and I won’t rest until I find it in your business too! If you are looking to write some thought leadership pieces, or profile key people in your organisation I can make them sound interesting and worth reading about. I bring the human touch to Q & A style interviews.
From lengthy company brochures to short flyers, brochures are an important part of your marketing collateral and should be treated as such. But they also need to provide all the right information at a pace the customer can read and understand. Get your brochure to prime position in front of your customers, rather than something they chuck into the bin.
Your website is your shopfront and many businesses tend to ignore it leading to low rankings in Google or customers landing and exiting from the home page because they don’t understand what you do. I remove all confusion by being succinct in writing your website copy and providing a clear benefit as to why they should do business with you along with a strategy going forward.
Business/customer case studies
Case studies are a fantastic marketing tool and will sell your business in your absence. I specialise in helping you drill down to what really matters, what results were achieved and how your business is an integral part of that process, helping to convince your prospect they need to do business with you. I also specialise in breaking down technical terms into simple, easy to understand language that even your Year 5 kid will understand.
If you’re looking for an editor and/or writer to create your in-house magazine, I have both sets of skills needed to produce compelling content that your audience will hang on to and refer. With a big picture vision that syncs with your communication objectives, I bring my feature writing and interviewing skills to your publication. Need annual reports, customer interviews or testimonials? No problem!
Mission statements, value statements, positioning statements, taglines are all part of the copywriting service I provide. If you’re going through a rebranding exercise and need to have the right messages in place, let me use my extensive marketing experience to help you achieve concise copy.
If you don’t see your project listed here and would like to chat more, please email email@example.com or call +61 403 650 990. If you have any questions, please visit my FAQs page.
“Rashida did a great job on the copywriting for my Self Confident Women website. From looking at our content and having discussions with me, she was able to write in a style very well matched to our style and branding. I look forward to working with her in the future,” Glenise Anderson, Director Self Confident Women.