Need help with writing web copy, case studies or perhaps a LinkedIn profile? 

As a copywriter, I understand the power of words and how it can work wonders for your business or personal brand in:

– increasing sales
– getting your brand known
– being found on Google
– getting new customers

As a freelance copywriter, I write different types of content which:

  • is easy to read and understand
  • helps your business stand out by giving it a personality
  • persuades your customers to buy not once but many times over
  • positions you as someone who really knows their stuff

With 10 years combined marketing experience from:

  • higher education
  • industrial gases
  • health and wellness industries
  • as a magazine editor/writer
  • running my own small business
  • My business experience and advanced writing skills means you get the best advice and content for your business and brand.

When you hire me, you get:

  • High quality copy written from a marketing perspective
  • Professional and reliable copywriting service
  • Content so good, it’ll impress your customers and staff
  • A freelance copywriter who’s easy to work with
  • Clear communication processes from brief to copy submission

My writing journey…

I became a feature writer by completing courses from the Australian Writers Centre.

Australian Writers Centre

My stories are published in Essential Kids & Baby, LifeStyle (SMH), fitness magazines and Women’s Agenda.

As a freelance copywriter, I write a mixed bag of content:

  • website copywriting
  • health writing
  • SEO copywriting
  • profiles and bios
  • feature articles
  • blog posts (optimised for SEO but fun and knowledgeable to read)
  • Q&A style interview articles
  • white papers
  • case studies
  • brochures
  • press releases
  • ebooks
  • in-house corporate articles
  • newsletters
  • about pages
  • sponsored and branded content
  • editing and proofreading documents
  • video and podcast scripts
  • re-purposing existing content
  • tutorials
  • speeches and presentations
  • catalogue or product descriptions

I work with:

  • Health and wellness businesses
  • Arts and not-for-profit organisations
  • Marketing and digital agencies
  • Start-ups and female entrepreneur businesses
  • Online and print magazines
  • Brands
  • Small businesses
  • Retail
  • Government departments
  • Local councils

Connect with me on LinkedIn


I’m a member of this warm and wonderful team of copywriters across Australia so I’m constantly learning how to write stronger copy for clients.

The clever copywriting school

I’m a graduate of this industry leading SEO course. I make SEO less scary for your business and make sure everything works well for Google and your customers.

When I’m not writing…

I’m reading a new book from my local library, negotiating with my 5 year old to give me just ‘two more minutes’, thinking of story ideas for editors and listening to podcasts.

What clients have said…

As always, Rashida met the brief with minimal edits, and delivered compelling content within deadline. I would highly recommend Rashida to anyone requiring an experienced copy writer with personality, commitment and speed Elke Keeley, Co-Founder UrbanYou.

It is a pleasure to have Rashida in my team for Leaders in Heels. She has an excellent work ethic, is very supportive, efficient and the most important in overlooking editorial section of the magazine she perfectly knows how to plan towards deadlines. She is creative in ideas and is able to easily switch from writing professional press releases to light-hearted posts. I would recommend her for any role that requires entrepreneurial spirit and experience in marketing and writing, Kasia Gospos, CEO Leaders in Heels.