Getting great content for your business shouldn’t be hard. But how do you decide which writer is a good fit for your business’s copywriting needs?

I’m Rashida Tayabali, a copywriter and content creator from Sydney. My job is to make both of these decisions easy for you.

If you need a writer who’s confident with tackling different copywriting jobs – who gets into the minds of your customers so you get copy that’ll wow and persuade – then let’s talk.

Did I mention I’ve never missed a deadline either?

Over 100,000 words written for clients since 2012.

Email: or 0403 650 990 for a quote or to discuss your project.


Blog copywriting

Blogs that are knowledgeable and fun to read plus SEO friendly too!

Website copywriting

Website feeling a little flat? Get brand new, sparkly content that wows your customers.

Feature articles

Stories brought to life through colourful quotes, interesting angles and relevant statistics.

Small business copywriting

Clever copy that talks to your customers and convinces them to buy from you.

SEO copywriting

Confused about what SEO can do for your website and content? I provide content that's search engine friendly.

Personal branding

LinkedIn profiles and About pages with lots of personality and in your voice.


I’ve written for

Arts NSW
Essential Kids
Essential Baby
Fitness First
Men’s Fitness
Practical Parenting
SMH Life and Style
Women’s Agenda

Rashida has been an important part of our team in 2016, her ability to create several on – target communications for various clients has been a wonderful asset to our marketing program Hivernate. She is prompt, transparent and able to mould her writing for various clients and industries but more importantly a real delight to work with. We are excited at the prospect of working with her again.

Sharon Latour
Sharon LatourCEO, Marketing Bee digital agency

We would like to extend a big “Thank You” for the blogs that you created for us to get our site up and running. During content review we did have a few people express that they loved the content as well.You did a great job with committing to our internal timelines as well. A job really well done!

Josephine Daly
Josephine DalySenior Communications Manager, Amway Australia and New Zealand

I recently engaged Rashida to write product descriptions and a brand story for my new website. I chose Rashida because she has experience in the cosmetics industry and is very proactive in supporting my business. Rashida kept my company’s best interests at heart, was willing to understand and analyse our business and target audiences. She can creatively tell stories that showcase our brand value and help in engaging our target audiences. I will definitely recommend her!

Ruby TsangOwner, Acacia Aromatherapy
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