Memorable, quality content for brands and small businesses.

Creative copy that’s effective, engaging and customer focused.


Digital writing + marketing experience + creativity = Smart, creative and affordable copy.

We would like to extend a big “Thank You” for the blogs that you created for us to get our site up and running. During content review we did have a few people express that they loved the content as well. You did a great job with committing to our internal timelines as well. A job really well done! Josephine Daly, Amway Communications Manager.

Rashida Tayabali Sydney Copywriter combines digital writing skills and marketing experience to give big and small businesses smart, creative copy that attracts, informs and persuades your customer or stakeholders.

With over ten years of marketing experience working in global companies and published online and in print as a writer in major Australian publications like Sydney Morning Herald, Rashida understands and delivers what your business needs when it comes to content and grabbing your customer’s attention.

If you need engaging content for blogs, brochures, website content, newsletters, feature articles and press releases to highlight and communicate what your business is doing you’re definitely in the right place! Check out copywriting services or email for a quote.

My Work

Some of the publications and clients I’ve worked with:


From the Blog

The latest posts from my blog

What my clients say about me and my work

UrbanYou (formerly) UrbanOutsource is a new platform which required full copy development across the site. The objective was to provide fresh content with SEO keyword integration, which is engaging, creates authority in our service offering, and reflects the personality of the new brand. As always, Rashida met the brief with minimal edits, and delivered compelling content within deadline. She has partnered with UrbanYou (formerly UrbanOutsource) throughout the year to write small to large article style content for our blog, SEO purposes and social channels. With an in-depth understanding of our business, and given our ongoing relationship, it was natural to engage Rashida to develop all content across the new platform. Rashida worked seamlessly with the founders and SEO team, to prepare copy which is now seen across UrbanYou. I would highly recommend Rashida to anyone requiring an experienced copy writer with personality, commitment and speed.

Elke KeeleyCo-Founder UrbanYou

We would like to extend a big “Thank You” for the blogs that you created for us to get our site up and running.During content review we did have a few people express that they loved the content as well.You did a great job with committing to our internal timelines as well.  A job really well done!

Josephine DalyCommunications Manager, Amway Australia

Cleaning Angels had engaged Rashida to build a business website. Rashida had been very co-operative, full of ideas and easy to deal with. She tailored all our needs to make our webpage SEO friendly at a great price and within the time frame she had promised. Cleaning Angels would have no hesitation in recommending Rashida and we look forward for her continued support to tailor our website as our business grows

Cleaning AngelsPerth, WA

Rashida did a great job on the copywriting for my Self Confident Women website. From looking at our content and having discussions with me, she was able to write in a style very well matched to our style and branding. I look forward to working with her in the future

Glenise AndersonDirector Self Confident Women

It is a pleasure to have Rashida in my team for Leaders in Heels. She has an excellent work ethic, is very supportive, efficient and the most important in overlooking editorial section of the magazine she perfectly knows how to plan towards deadlines. She is creative in ideas and is able to easily switch from writing professional press releases to light-hearted posts. I would recommend her for any role that requires entrepreneurial spirit and experience in marketing and writing.

Kasia GosposFounder & Publisher Leaders in Heels

I entrusted Rashida with the task of supporting me on a number of PR projects by pitching story ideas that involved my clients to major publications. Rashida was efficient and very reliable, and produced some excellent results for me on behalf of my clients. She was a great resource to have on side.

Ilona MarchettaDirector, PitchPR

Writing services

Website copywriting

I help businesses and government agencies (big and small) give a voice to their brand and help connect with their customers through their content.

Feature Writing

I also write about health and wellness, parenting and lifestyle. My articles have appeared in Fitness First, Men’s Fitness, Women’s Health & Fitness, Practical Parenting, ONYA magazine, Coping with Jane, The Freelance Collective, Life & Style (SMH), Essential Kids & Essential Baby (SMH), Kidspot, Mother & Baby online, Msafiri in-flight magazine, Women’s Agenda and The Hoopla.


I’ve also written for and edit Leaders in Heels an online magazine devoted to female entrepreneurs and career women. I’ve written articles on topics affecting female entrepreneurs and interviewed inspiring female leaders like Carolyn Creswell (Carman’s Fine Foods), Pip Marlow (Microsoft Australia) and Louise Baxter (Starlight Foundation) for the magazine.

Get in touch.